Your Website
The contractor website you don't have to build
We build it. You text it photos. That's the whole job. A fast website built to get you calls, with 30+ pages written for your trade and your towns, on templates designed by a contractor SEO specialist. Preview yours free in 3 minutes.
What does a home service website even need?
Most home service websites are online brochures that just sit there. A site that wins jobs does six things well, and TradeSite builds all six in for your trade from the first draft.
Customers find what they need fast
A clear path to your services, your area, and your phone number, so nobody has to dig. Confused visitors leave.
It speaks to the customer
Plain language that answers a homeowner's real worry, not jargon or empty slogans like 'quality you can trust.'
It has clear calls to action
Call, text, or get a quote, obvious on every page and right at the top, so the next step is never a mystery.
It proves you are the real deal
Real Google reviews, photos of your actual work, licenses and guarantees, the trust signals that earn the call.
It is built for search
The behind-the-scenes setup Google and AI read (schema), plus a clean structure, so they understand what you do and show you to buyers.
It looks clean and on-brand
A modern, fast design that looks great on phones, in your colors and logo, the kind that makes a stranger trust you on sight.
The kind of site we build for contractors
Clean, fast, trade-specific websites built to win local work. Here is a sample across the trades.
A good home service website vs a bad one
Most home service websites lose the customer in the first five seconds. Same trade, same town, two very different results. Here is the difference, and why it decides whether the phone rings.
The typical contractor site
Welcome to Our Website
Call us: (303) 555-0142 · Mon-Fri 9-5
- Generic “welcome” copy that talks about itself
- Phone number buried in the footer
- Stock photos, no proof of real work
- No reviews or trust signals
- Dated design, slow on phones
Built by TradeSite
Denver's 5-star roofer. Storm damage to brand new in days.
- Speaks to the customer’s actual problem
- Call and quote right at the top, on every page
- Real photos of your jobs
- Live Google reviews built in
- Fast, looks great on phones, and on-brand
Who built this, and why
Luuk de Haan
Founder · contractor SEO nerd
Hey, I'm Luuk. For six years I ran a web and SEO agency for contractors. I built and ranked a lot of sites, and I got a little obsessed with one thing in particular: turning visitors into actual phone calls.
I also saw what agencies charged for it. Twenty thousand dollars for a website, then two grand a month to barely touch it. For most contractors that math never made sense, and honestly the work often wasn't worth it.
So I took the exact playbook I used to rank those sites and turn visitors into phone calls, and I automated it. That is TradeSite: the same SEO website I would build by hand, built to get you calls, for a fraction of the price, that you run from a text message.
— Luuk
Page anatomy
What pages we build, and why
A real website is not one page. We build a structured site where every page has a job: rank for something specific, then turn that visitor into a call. Here is the whole structure, built on day one and growing every week.
Your homepage targets your #1 keyword (“roofer denver”) and is the landing page for your Google Business Profile. The hubs tie everything together.
Your Google Business Profile lists categories like “Roofing contractor,” “Siding contractor,” and “Gutter service.” Each one gets its own page that owns that category and links down to the services beneath it.
Under each category sit the exact jobs people search for: “metal roof installation,” “fiber cement siding.” Each gets its own page, because that searcher is ready to hire. That is the edge.
Each surrounding city gets its own page, pulling in customers from every direction, not just your home city.
Branded trust pages that capture “GAF certified roofer” searches and prove to homeowners you are the real, qualified deal.
Homeowners want to know what your services cost, and pricing is one of the most-asked questions on Google and ChatGPT. A broad price range for your core services is the easiest way to build trust and show up where your customers are already searching. 100% optional.
Articles that answer the exact questions homeowners ask Google and ChatGPT, so you become the local go-to and show up when they search.
Turns finished jobs into pages that help you get found in Google and AI, plus real proof of your work. Just text Clay a photo.
Targets specific neighborhoods you are close to ranking in, a local push into areas your competitors ignore.
30+ interlinked pages at launch, then a fresh page every week, each one a new way to get found. Typical build; the exact mix depends on your trade, services, and service area.
Built for contractors
Designed for local contractors, not generic businesses
A template built for "any business" treats a roofer like a yoga studio. TradeSite is built around how contractors win work.
- Structured by service and area, the way local buyers and local search both expect
- Written in your trade's real language, with the services and questions that matter
- Every page points the homeowner toward calling, texting, or a quote
- Your proof up front: real project photos, Google reviews, licenses and guarantees
Multiple locations
More than one location? Built so Google doesn't get confused
Put several offices on one generic site and Google cannot tell which location should rank where, so your pages compete with each other and everything blurs.
We solve it with structure. Each office gets its own set of pages: its own service and area pages on simple, city-specific web addresses, connected through your content instead of crammed into one menu. One brand, but each location stands on its own in Google as its own strong local business.
Denver office
- /roofing-denver-co
- /roof-repair-denver-co
- /storm-damage-denver-co
- /service-area-denver-co
Boulder office
- /roofing-boulder-co
- /roof-repair-boulder-co
- /metal-roofing-boulder-co
- /service-area-boulder-co
Each location includes its own 30+ page build (+$80/mo per extra office).
Always up to date
Your website is never "done", so run it by text
A site that just sits there slowly dies. To keep ranking and converting it has to stay alive: new project spotlights, fresh content, updated photos, new services and prices.
Most contractors never get around to it. So we made TradeSite the first website platform you manage entirely by text. Send Clay a job photo or a change and it updates your live site, no dashboard, no logins, no agency.
See how the AI SMS assistant worksBuilt to be found, on Google and in AI
Every site ships with the structure that ranks and gets cited. We go deep on both on their own pages.
Local SEO for contractors
Service and area pages, the behind-the-scenes setup Google reads (schema), and the links between your pages that get you into Google's local map results.
Learn moreAI search optimization
Set up so ChatGPT, Perplexity, and Google's AI answers can read, trust, and recommend your business.
Learn moreYour whole website, handled
One platform builds it, ranks it, and keeps it growing, all managed from a text message. See it built for your business in minutes.
TradeSite vs the alternatives
Everything you would otherwise stitch together from an agency retainer and a DIY website builder, in one place.
Pricing
One plan, everything included.
locationsOffice locations
Billed annually at $1,968/year
What agencies charge $2,000+ to do by hand.
- 30+ service and city pages
- Written for your trade with the right keywords
- Update your site by texting a photo
- Google reviews pulled in automatically
- Weekly content refreshes
- Logo and brand colors included
30-day money-back guarantee. No questions asked.
Frequently asked questions
About 15 minutes of your time. You answer a short set of questions, we pull your reviews, photos, and services from Google, and build your full multi-page site on templates proven across contractor sites — ready for you to review before anything goes live.
No. TradeSite handles the design, the copywriting, and the SEO. You review the result and request any changes in plain English by texting Clay, your marketing assistant.
Yes. TradeSite pulls in your branding and real project photos, and you can add more anytime by texting them to Clay. If you do not have a logo, it can generate one for you.
Yes. Every site is built with the page structure, internal linking, schema, and speed that local SEO depends on, including a dedicated page for each service and each service area you cover.
30 or more interlinked pages: a homepage, individual service pages, service-area pages for the towns you cover, an about page, a portfolio, and contact, all written for your specific trade.
Yes, just by texting Clay. Add a service, change your hours, update a price, post a finished job, or ask for your traffic and lead stats, all without logging into a dashboard.
Yes. Each office gets its own set of pages, its own service and area pages on simple, city-specific web addresses, connected through your content rather than the main menu, so every location stands on its own in Google as its own strong local business. Extra locations are $80 per month each.
TradeSite is $197 per month with everything included: the website, hosting, 30+ pages, weekly content, local SEO, and Clay. There is no setup fee and a 30-day money-back guarantee.
See your website before you pay a cent
Answer a few quick questions and watch TradeSite build your contractor website in minutes. No credit card to start.