AI SMS Assistant
The AI assistant that runs your marketing and website, all by text
Meet Clay. Text it like you would text an employee: post a finished job, change your hours, ask how many leads you got. Clay does the work and texts you back. No dashboards, no logins, no agency.
You have enough to do without another dashboard
You did not get into the trades to log into software. Most contractor tools end up as one more login you never open, so your site goes stale and your marketing slides. Clay flips it around: you run everything from the text messages you already check all day. There is a dashboard if you ever want it. You just will not need it.
Just text Clay to
- Post a finished job as a project page
- Edit your colors, headlines, and page copy
- Update your hours, pricing, and contact info
- Check your visits, calls, leads, and rankings
- Get a text the second a new lead comes in
- Add your team, with roles you control
- Add a new service and its page
- Chat in English or Spanish
A website that sits still slowly falls behind
Your site is not a brochure you print once. The contractors who win keep adding to theirs: new projects, fresh content, up-to-date info. That freshness is part of what keeps Google and customers choosing them, while a site frozen on day one quietly loses ground to the ones that never stop.
The catch has always been time. Keeping a site alive meant logging in, or paying an agency, or just never getting to it. Clay removes that catch. Keeping your site fresh is now simply texting.
How it works
No setup, no learning curve. If you can send a text, you can run your whole site.
Text Clay in plain English
Like texting an employee: “post this job,” “change my hours to 7 to 7,” “how many leads this week?”
Clay does the work
It writes the page, makes the change on your live site, or pulls your numbers, in seconds.
It texts you back
Simple changes go live instantly. Bigger rewrites Clay drafts first and waits for your okay.
What Clay does
Not another app to learn. An assistant you just text.
Turn job-site photos into pages that win you work
Just wrapped a job you are proud of? Text Clay a photo. It writes up the project, builds a page about that work in that exact neighborhood, and puts it live, so it goes to work winning you the next one.
- Text a photo, get a finished project page
- Proof in the exact neighborhood you worked
- Helps you get found in Google and AI
- Optionally posted to your socials too
Clay
Your AI marketing assistant


Change anything on your site, just by asking
Want a different color, a punchier headline, or an About page that sounds less salesy? Tell Clay what you want changed and it happens across your whole site.
- Change your colors and look
- Rewrite any page or section
- Fix a typo or swap a headline
- Big rewrites: Clay drafts it for your okay
Clay
Your AI marketing assistant
Keep your hours, pricing, and contact info right
Changed your number, your hours, or your prices? One text and Clay updates it everywhere on your site, instantly.
- Hours, phone, email, address
- Pricing and taglines
- Updated on every page at once
- Simple swaps go live immediately
Clay
Your AI marketing assistant
Ask how your site is doing, anytime
No analytics dashboard to decode. Just text Clay and get a straight answer about your traffic, calls, leads, and even your Google rankings.
- Visits, calls, and form leads
- Your top-performing pages
- Where your traffic comes from
- Which keywords you rank for
Clay
Your AI marketing assistant
Get every new lead the second it comes in
When someone fills out a form on your site, Clay texts you their details right away, so you can call back while you are still top of mind. Loop in your team too.
- Instant text when a form is submitted
- Name, number, and what they need
- Sent to you and any teammates you pick
- Call back first, win the job
Clay
Your AI marketing assistant
Bring your crew in, on your terms
Add your office manager or your lead installer so they can text in job photos too. You decide who can publish and who needs your sign-off.
- Add teammates by text
- Roles: owner, approver, or submitter
- They send photos from the field
- You control what goes live
Clay
Your AI marketing assistant
What Clay is not
Clay works for you, behind the scenes. It is not a chatbot for your customers, and it never touches the risky parts of your account by text.
What Clay does for you
- Updates and grows your own site
- Posts your projects and content
- Pulls your traffic and lead stats
- Texts you the moment a lead comes in
- Manages your team's access
What Clay will not do
- Talk to, answer, or book your customers
- Act as a chatbot on your website
- Change billing, your domain, or DNS by text
- Delete pages or your site over text
When a customer fills out your form, Clay sends the lead to you and you reach out however you like. The risky account changes stay safely in the dashboard, not one text away.
Hand off the marketing busywork
Get a website you run from your phone, with Clay doing the work. See it built for your business in minutes, no credit card.
Pricing
One plan, everything included.
locationsOffice locations
Billed annually at $2,970/year
What agencies charge $2,000+ to do by hand.
- 30+ service and city pages
- Automatically share projects to your socials
- Update your site by texting a photo
- Google reviews pulled in automatically
- Weekly content refreshes
- Logo and brand colors included
- FREE BONUS: Google profile set up by hand
30-day money-back guarantee. No questions asked.
Frequently asked questions
Clay is your AI marketing assistant that works over text message. You text Clay to post a finished job, update your hours or prices, change your site, or check how it is doing. Clay does the work and texts you back. No app, no dashboard required.
Clay is included in every TradeSite plan at no extra cost. It is the main way you run your site after it is built.
No. Clay works only for you and your team. It never answers, texts, or books the people who visit your site. When a customer fills out your form, Clay sends the lead to you so you can follow up however you like.
Your hours, phone, email, pricing, taglines, colors, and page content, plus new services and project pages. Simple swaps go live instantly; bigger rewrites Clay drafts for you to approve first.
No. Clay works in your phone's normal text messages, the same place you already text all day.
Yes. Text Clay to add team members, each with their own role. They can send job photos from the field, and you stay in control of what goes live.
Yes. The moment someone submits a form on your site, Clay texts you (and any teammates you choose) the lead's name, number, and what they need, so you can call back first.
Anytime. Ask Clay things like 'how many leads this week?' and it texts back your visits, calls, leads, top pages, and even the keywords you rank for.
Yes. Clay can chat in Spanish if you prefer.
Meet Clay on your own site
Answer a few quick questions, watch TradeSite build your site, then just text Clay to run it. No credit card to start.