Social Media
Social media marketing for contractors that runs itself
Finish a job, text Clay one photo, and the same project that goes on your website goes out to your profiles: on-brand, location-tagged, caption written for you. Your profiles stay alive while you stay on the job.
Summit Roofing Co.
Just now
Another roof done right in Park Hill. Storm damage to brand new in 3 days. 🏠 #roofing #denver
You know you should post. You never do.
Every contractor has heard it: stay active on social, homeowners check before they call. True. And it still never happens, because the way social is supposed to get done does not fit a contractor's day:
The graveyard profile
Last post: fourteen months ago. To a homeowner comparing three contractors at 9pm, a dead profile reads like a business that might not pick up the phone.
The blank caption box
You have the photos. You open the app. And then you stare at the empty caption box until you put the phone down and go back to work.
The social manager math
Hiring someone to caption your job photos costs real money every month, and for most contractors it never pays for itself in actual booked work.
What you get
Your profiles, kept alive automatically.
Text one photo. You're done.
No app to open, no caption to write, no scheduling tool to learn. You text Clay a photo and one sentence about the job, and the post goes out when the project page goes live on your site.
- One photo and one sentence, from the truck
- Clay writes the post and formats the photos
- It goes out when your project page publishes
- Team photos wait for your okay first
Clay
Your AI marketing assistant
One photo does three jobs
The photo you text does not just become a social post. It becomes a project page that ranks on Google, a portfolio entry that convinces visitors, and the posts that keep your profiles alive. Same photo, same minute.
- A project page about that job, in that neighborhood
- A portfolio entry on your website
- Posts to every profile you have connected
- The same loop that keeps your site ranking
One text
A project page on your site
Ranks for that job, in that neighborhood
A portfolio entry
Proof for every future visitor
Posts to your profiles
Facebook, Instagram, and your Google profile
Captions that sound like you, not a template
Generic template posts are worse than no posts: homeowners can smell them. Your captions are written conversationally, in your trade's language, about the actual job, and Clay remembers how you like them to sound.
- Written about the real job, not filler
- Your towns, your services, your tone
- Tell Clay to adjust the style once, it sticks
- No links in captions, they kill your reach
Your caption, written for you
Wrapped up this stamped concrete patio in Cherry Creek today. Three days start to finish, broom-swept borders, and one very happy homeowner. For the full project, check the link in our profile. 🧱
Spotlights, before & afters, and Google posts
No inspirational quotes, no holiday clip art. What goes out is the work itself: project spotlights, before-and-after transformations, and a separate post written for your Google Business Profile with your best shot.
- Project spotlights from your finished jobs
- Before & afters when you send both shots
- A dedicated Google Business Profile post
- Instagram gets a location-tagged carousel
Craftline Remodeling
Just now · Cherry Creek
Before
AfterPosted as a location-tagged carousel, the content homeowners stop scrolling for.
Posted everywhere your customers look
Connect each profile one time. From then on, every post goes out to all of them at once: Facebook, Instagram, and your Google Business Profile, with LinkedIn, TikTok, and Pinterest connectable too.
- Facebook, Instagram, and Google Business Profile
- LinkedIn, TikTok, and Pinterest connectable
- If a connection breaks, Clay texts you a fix
- Pause or stop posting anytime, by text
Hail claim re-roof · Sunnyside
One post, written once
Connection breaks? Clay texts you a one-tap fix.
The ranking angle
Why social media marketing helps contractors get found
Posting is not just for followers. Regular activity, especially on your Google Business Profile, signals to Google, to AI engines, and to every homeowner doing a late-night background check that you are real, busy, and answering your phone.
This is not a theory we invented: Google itself encourages businesses to publish posts on their profile to share updates and stand out in search (their own guide to Google posts). And the same fresh, verifiable activity is what gets a business named when homeowners ask ChatGPT who to hire.
It reinforces the same thing your website is doing every week: proof that you are out there working. The rankings themselves are won on your site; the profiles back it up. And it plays out the same in every trade we build for, from roofing to remodeling to landscaping.
See the full contractor SEO strategyIt posts for you. It is still your brand.
Automatic does not mean out of your hands, and posting for you does not mean talking for you.
You stay in control
- Nothing posts until the project page goes live, and team submissions wait for your okay
- Tell Clay how captions should sound, and it remembers your style
- If a profile connection breaks, Clay texts you a one-tap reconnect link
- Want it quiet for a while? Text Clay to pause or stop posting anytime
What Clay will not do
- Reply to comments on your posts
- Answer DMs or talk to your customers
- Run ads or boost posts with your money
- Post anything you have not seen as a project first
Clay does the posting. The conversations stay yours.
And posting is just one part of the machine. The website, the SEO, the weekly content, the lead alerts, and Clay all run together, on one plan, from one text thread.
See everything TradeSite doesYour profiles, alive again
Included with every TradeSite, no add-on, no extra fee. See your site and your first project flow built in minutes, free.
Pricing
One plan, everything included.
locationsOffice locations
Billed annually at $1,968/year
What agencies charge $2,000+ to do by hand.
- 30+ service and city pages
- Written for your trade with the right keywords
- Update your site by texting a photo
- Google reviews pulled in automatically
- Weekly content refreshes
- Logo and brand colors included
30-day money-back guarantee. No questions asked.
Frequently asked questions
Social media marketing for contractors means keeping your business profiles, like Facebook, Instagram, and your Google Business Profile, active with posts that show your real work, so homeowners who check you out before calling see a busy, legitimate business. TradeSite automates it: you text one job photo and the post is written, branded, and published for you.
Included. Social posting is part of every TradeSite at $197 per month, along with the website, hosting, weekly content, and Clay. It used to be a paid add-on; since June 2026 it is included with every site.
Posts go out to Facebook, Instagram, and your Google Business Profile, and you can also connect LinkedIn, TikTok, and Pinterest. You connect each profile once, and every post goes to all the profiles you have connected.
Yes. When a project page goes live on your website, the matching social post goes out with it. Projects submitted by your team only publish after your approval, and you can tell Clay to pause or stop posting anytime.
No. You text a photo and one sentence about the job, and Clay writes a conversational, on-brand caption in your trade's language. You can tell Clay how you want your captions to sound and it remembers.
Yes. You approve the project before it publishes, and if a caption misses your tone, text Clay what to change and it adjusts your caption style going forward.
No. Clay posts for you, behind the scenes. It does not reply to comments, answer DMs, or talk to your customers anywhere. Your conversations stay yours.
It supports it. Regular posts, especially on your Google Business Profile, signal that your business is active and real, which reinforces your local rankings and gives homeowners checking you out a reason to call. The heavy lifting still comes from your website's SEO, which TradeSite handles too.
Stop feeling guilty about your Instagram
The website, the SEO, the weekly content, and the social posting, all running from one text message for $197 a month. See yours first, free.